![]() ![]() Swipe left, or click ‘Your Story’ in the top left corner after opening up the app.Now that you’ve made your Instagram stories, how do you publish them? That way, you can determine the content and formats that best resonate with viewers. Your stories will be more powerful if you’re able to spend a few weeks measuring engagement metrics, like response rate and total views, from different story designs. With that being said, you’ll want to make sure to test out what style and content works best for your audience. ![]() Buttons are another important tool for businesses to utilize, because they let you add polls, products, and mentions, which increases audience engagement. This can simply be a ‘Swipe Up’ link- a functionality unique to business accounts, or those with more than 10,000 followers, which allows the poster to share a link within the story by prompting a viewer to swipe. Finally, if you’re looking to optimize for conversions, include a CTA. Generally, text-heavy stories perform poorly on Instagram’s algorithm. You should aim to share the core message visually text is great, but too much of it can be hard to understand quickly. You can use this Instagram UI Mockup tool directly on Figma to help build your Instagram story. This doesn’t necessarily mean that you need to fill the entire screen, but you should be conscientious about how you place your images, logos and buttons within the space. When you’re adding your personal touch to Instagram stories, you should keep the core design elements in mind. Our Instagram Story templates are made to suit different brands, and are easily customizable so that you can truly get your identity across in every story. Getting started is easy: just select one of our many designs, and start adding your images and accompanying text. Just like creating a post, creating a good story begins with the correct Instagram dimensions.įigma’s free pre-sized Instagram story templates helps you build strong content that captivates the audience, and grows your following. Creating a story that captivates and forces engagement within a moment is challenging. Users click through stories, rather than scroll through their feed. Instagram story templatesĭesigning good Instagram stories can be more difficult than a feed post. Instagram’s story dimensions are 1080 by 1920 pixels, or a 9:16 aspect ratio: it’s especially important that you stick to this guideline, as Instagram can crop or zoom into your video which will cause a loss of quality and messaging. Below, we’ll give more insights about how to maximize Instagram stories, regardless of your strategic goal. You can approach Story content strategy a number of ways: get additional engagement beyond your normal posts, or share more short-term specific content like a sale. This results in a stronger impression on viewers than a typical post. Instagram stories take up the whole screen, providing a unique and brief moment to capture the audience’s entire attention. Most importantly, as the name implies, you can post a number of stories back to back, giving you the ability to tell a narrative that’s hard to replicate in standalone posts. Stories are only viewable for 24 hours, allowing the poster to experiment more freely with different approaches as well as post more timely and recurring content without posting it to their permanent feed. When Instagram stories were introduced in 2016, they added a layer of depth to a brand’s Instagram content strategy. Here, we’ll share the fundamentals of creating engaging newsfeed images, Instagram stories, and ads to help you grow your Instagram page, plus some templates to get you started. ![]() ![]() Most Instagram users know how to filter and otherwise tweak their posts to be aesthetically appealing, but there’s more to Instagram’s visual curation than meets the eye. Sizing dimensions, design principles, and strong calls to action (CTAs) are just a few of the moving parts to consider when building your content. Instagram is an incredibly visually-based medium, so it’s crucial to dial in on the best design practices. However, with the number of new users growing every day, it’s now a tool effective in reaching all kinds of demographics. Instagram’s value used to come from its younger user base. For those who are already on Instagram, this guide will quickly help you differentiate your content. It may be daunting to try and stand out amidst the crowd, but this guide will help those who aren’t currently using Instagram for business. That’s a lot of potential reach and visibility that can be boosted with Instagram ads. The numbers speak for themselves: 200+ million Instagrammers visit at least one business profile daily. When done correctly, Instagram will help you grow your business. A complete guide to Instagram for business ![]()
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